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A Cake Story

PRIVACY POLICY

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A Cake Story Shop (Cerletti Cake Designs) is committed to protecting the personal data of its valued customers and using it only for it’s intended purpose. We respect that when visitors to our website make a purchase or sign up to become a member, A Cake Story Shop (Cerletti Cake Designs) will keep their personal details safe.

We would never share anyone’s data with third parties for marketing purposes or chose to ignore the privacy right of our customers.

You can rest assured that when we collect your details, we are doing so only to satisfy your online order and allow for meaningful correspondence. The systems A Cake Story Shop (Cerletti Cake Designs) has in place are robust and our website operates on a well-protected e-commerce platform.

The types of data we store and how it might be used is outlined below:

Types of Data We Collect:

Personal Data

So that we can process orders effectively, we must gather some personal information from our customers. This will include;

  • your name and title

  • your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and e-mail address

  • purchases and orders made by you

  • your password

  • when you make a purchase with us, your payment card details (Please note, we do not store card details on our system. Payment information is deleted immediately after payment has been confirmed)

  • your communication and marketing preference

  • your location

Website Cookies

Most websites use cookies, which are small files placed on to a user’s computer or hand-held/mobile device when they access a website. These files form a key part of helping to provide customers with a positive shopping experience and record information such a page views, products and website navigation.

It is widely believed that cookies improve browsing and shopping when they revisit a website. The data that is stored on your computer acts only as a reminder to a web browser that the user has been here before and helps to tailor the experience accordingly. Some examples of how we use them at A Cake Story Shop (Cerletti Cake Designs) include;

  • Saving usernames/passwords for quick access to user accounts

  • Storing items in the shopping basket to allow users to navigate around the website without it resetting

  • Allowing the user to navigate away from the website a whilst continuing to hold basket items

  • Collect data concerning the “journey” around the website by a user. This includes pages viewed, products bought and general website interaction

*Please note that this is not an exhaustive list but rest assured that we do not share any of this cookie data with third-parties.

Google Analytics

The domain www.a-cake-story.com, all sub-domains and re-directs are monitored by a third-party service called Google Analytics. This service tracks and reports user interaction with our website and supplies us with a wealth of information on how to best optimize our website and its interaction with Google searches. On top of this, Analytics gives insights into how users found our website, the way it is navigated and general e-commerce conversions. Specific user information is not stored with analytics and we do not provide Google with any specific personal details that they could use in alternative advertising.

A Cake Story Shop (Cerletti Cake Designs) uses Analytics only as way of providing a better user experience for our customers

Google Analytics Advertising

These cookies help make advertising more engaging to users and more valuable to publishers and advertisers.
For example, these cookies can be used to select advertising based on what is relevant to a user, to improve reporting on campaign performance and to avoid showing ads that the user has already seen.
We use cookies like ‘NID’ and ‘SID’ to help customize ads on Google properties, like Google Search. For example, we use such cookies to remember your most recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website. This helps us show you customized ads on Google.

Google also uses conversion cookies, for example, cookies named ‘__gcl’, whose main purpose is to help advertisers determine how many times people who click on their ads end up taking an action on their site, like making a purchase. These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Google for personalized ad targeting and persist for a limited time only. Some of our other cookies may be used to measure conversion events as well. For example, Google Marketing Platform and Google Analytics cookies may also be used for this purpose.
We also use cookies named ‘AID’, ‘DSID’ and ‘TAID’, which are used to link your activity across devices if you’ve previously signed in to your Google Account on another device. We do this to coordinate the ads that you see across devices and measure conversion events. These cookies may be set on the domains google.com/ads, google.com/ads/measurement or googleadservices.com.

Google Analytics Advertising Features Used

  • Remarketing

  • Demographics and Interest reporting

You can opt out of Google Analytics features at any time at the following link - https://tools.google.com/dlpage/gaoptout/

 

Access to your Personal Information

Anyone that has their personal information stored with us is entitled to view, amend or delete it at any point. It is your information and you can do whatever you want, whenever you want. If you have an account with us, it is possible to log in and change the contact information yourself. Alternatively, you can send and email to info@a-cake-story.com